Market salary research is a strategic analysis process that enables an organization to benchmark the salary, benefits and other rewards offered to its employees against industry-wide standards. This research is conducted to understand what different companies pay for similar roles, industry pay trends and competitive salary strategies. Through market salary research, companies can gain significant advantages in employee retention, attracting new talent and staying competitive. As a result, this research to determine the right compensation strategy supports organizations to establish a compensation structure that meets both their financial goals and employee expectations.